Eighteen years of North Coast surf history — now a clothing brand.
The five that started it — the signature tee, the eagle hoodie, the badge hat, the first poster, and the sticker.
The shop's signature shirt on a soft triblend — the one locals reached for first. Easy to wear, made to last.
CA$49
Colours: Solid Black Triblend · Blue Triblend · Olive Triblend
The wide eagle mark across a heavy blend hoodie. North Beach weather, handled.
CA$77
Colours: Navy · Black · Charcoal · Maroon
The circular wave badge, embroidered on a classic dad hat. One size, every beach.
CA$46
The 2nd Annual Sessions poster in colour — the one that started the poster wall.
CA$35
Ten years of the Expression Sessions, each with its own artwork. The 2010 colour print is up top in Featured; the rest of the wall is here — 12×18 prints, fitted whole, nothing cropped.
The 2nd Annual Sessions in black and white — stark, unmistakable, where the poster wall begins.
CA$35
The 3rd Annual Sessions — its own artwork, drawn for that year's gathering in Masset.
CA$35
The 4th Annual Sessions — its own artwork, drawn for that year's gathering in Masset.
CA$35
The 5th Annual Sessions — its own artwork, drawn for that year's gathering in Masset.
CA$35
The 6th Annual Sessions — the year the Observer called it an institution on Haida Gwaii.
CA$35
The 7th Annual Sessions — its own artwork, drawn for that year's gathering in Masset.
CA$35
The 8th Annual Sessions — its own artwork, drawn for that year's gathering in Masset.
CA$35
The 9th Annual Sessions — its own artwork, drawn for that year's gathering in Masset.
CA$35
The 10th Annual Sessions — a decade in, and the artwork went square for the anniversary year.
CA$35
The 11th Annual Sessions — the last poster of the run, and the wall is complete.
CA$35
Every Sessions year had its own T-shirt. Those designs are back on the signature triblend — the same soft shirt the shop is known for.
The 2nd Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 4th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 6th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 7th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 8th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 9th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 10th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The 11th Annual Sessions design, back on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The eagle, the badge, the ornate wave, and the stacked wordmark — across tees, hoodies, crewnecks, and layers for North Beach weather.
The wide eagle across the signature triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The circular wave badge, front and centre on the triblend.
CA$49
Colours: Solid Black Triblend · Blue Triblend
North Beach Surf Shop, stacked plain and proud.
CA$49
Colours: Solid Black Triblend · Blue Triblend
The ornate wave on a heavy blend hoodie.
CA$77
Colours: Black · Navy · Maroon
The stacked wordmark on a heavy blend hoodie.
CA$77
Colours: Black · Navy · Maroon
The ornate wave on a classic crewneck sweatshirt.
CA$63
Colours: Black · Navy
The wide eagle on a zip hoodie — on and off with the weather.
CA$84
Colours: Black · Navy · Dark Heather
The wide eagle on a long sleeve tee, for cool North Beach evenings.
CA$52
Colours: Black · Navy
The ornate wave on a long sleeve tee, for cool North Beach evenings.
CA$52
Colours: Black · Navy
For the next generation, the kitchen table, and the wall at home.
The wave badge for the next generation — youth sizes.
CA$35
Colours: Black · Navy
The badge down the leg — the shop's sweatpants, online.
CA$84
Colours: Black · Navy Blazer · Charcoal Heather
Every Expression Sessions year had its own T-shirt, drawn for that festival. Those 2010–2019 designs are back as archive prints — on the signature triblend, the same soft shirt the shop is known for. A decade of Masset surf history, wearable again.
North Beach Surf Shop began in Masset in 2008, beginner-first: boards, wetsuits and lessons for an island learning to surf its own North Beach. The Expression Sessions — the shop's annual non-judged surf gathering — put the whole community in the water. By 2014, the Haida Gwaii Observer was calling the Sessions "an institution here on Haida Gwaii."
"Every kid that wanted to had a chance to go for free with us." — Michael McQuade
That spirit is in every design in the store: the posters on the wall, the tees from each year's festival, and the marks the shop has worn since the beginning.
The oceanscapes and the Expression Sessions artwork are Rika's — brushed ink and watercolour from a Vancouver studio, drawn from a coastline that runs from South Vancouver Island to the north tip of Haida Gwaii: Rose Spit, Hiellen, Hecate Strait, North Beach itself. Rika's art is ingrained in this brand — the posters, the tees, and the look of the shop all carry his hand. The partnership behind it runs back years, and the credit on the work is his: Rika.
See Rika's paintings at rika-art.com.
Michael McQuade, owner
haidagwaiisurf@gmail.com
250-626-SURF (7873)